THE WORLD'S PREMIERE MIXED MARTIAL ARTS CONTEST

THE EVENT

A legendary event in Japan, the PRIDE FIGHTING CHAMPIONSHIPS match the world's elite fighters in competitions of honor and art. Imagine Brazilian Jiu - Jitsu practitioner versus kick boxer, Judo specialist versus wrestler ... this is the sport of mixed martial arts ... this is PRIDE FC. Each match is the culmination of years of training by these athletes, the finest representatives of their martial art who not only compete for victory, but also to defend their fighting style!

PRIDE FC began in 1997 with one philosophy---the acceptance of any fighting technique from any school. In other words, attempt to mimic the realities of an actual fight in the form of a legitimate and honorable sport. The Brazilians call is "Vale Tudo," some fans call it "no holds barred," but today both of these terms have evolved into a sport called "mixed martial arts." For PRIDE FC, this dream was realized on October 11, 1997 when Rickson Gracie faced Nobuhiko Takada at the main event of PRIDE FC I at the Tokyo Dome in Japan. Gracie personified the legend of Gracie Jiu Jitsu, his family's unique fighting style from Brazil. His opponent, Takada, represented the style of professional wrestling. Both claimed the superiority of their fighting art and looked to prove it to themselves, their opponents, and the fans. This philosophy is what continues to drive PRIDE FC today.

Though the basic idea is to eliminate as many restrictions as possible in a mixed martial arts match, this is still ultimately a sport and safety is always paramount. In its history, there have been no serious injuries in any PRIDE FC event. When more closely compared to such mainstream American sports as NFL-style football (with its violent collisions) and boxing (with its repeated head blows), the sport of mixed martial arts has an impeccable safety record. In PRIDE FC, the referee has the authority and obligation to stop the match whenever a fighter is no longer able to defend himself. To compliment this, seven doctors are available at ringside in the event of any type of accident or emergency. In addition, there are a series of rules, implemented both to protect the fighters and to uphold the integrity of the sport. For more details on our event's rules and regulations, click here .

THE BUSINESS

PRIDE FC is organized by parent company Dream Stage Entertainment (DSE). Headquartered in Tokyo, Japan, DSE has nurtured the growth of mixed martial arts in its native country and is now committed to expanding into North America and the world. As a phenomenon, PRIDE FC has grown through innovation, high production values, matchmaking, and a history of dramatic fights. Now it enters the American consciousness: DVDs are available in major retail outlets, pay per view audiences are tuning in (PRIDE FC is available on iNDEMAND, DISH NETWORK, DIRECTV, and TVN), and in February 2003 video game company THQ released the PRIDE FC video game for the PlayStation 2. In addition, in June of 2002, DSE became the first foreign-based company to be granted a license by the Nevada State Athletic Commission ... paving the way for the company's first event outside of Japan.

Inaugural PRIDE FC event:
Tokyo Dome ... October 11, 1997


First Grand Prix tournament:
Tokyo Dome ... January 30, 2000 (opening round)
Tokyo Dome ... May 1, 2000 (semi-finals and finals)


First U.S. Pay Per View broadcast:
May 13, 2000 (Grand Prix semi-finals and finals)

Largest Crowd:
Tokyo National Stadium ... 91,107 (SHOCKWAVE 2002)

North American retailers carrying PRIDE FC videos/DVDs:
Tower Records
Sam Goody
Musicland
Sun Coast Video
Fry's Electronics
Circuit City

North American Pay Per View carriers of PRIDE FC:
iNDEMAND
DIRECTV
DISH NETWORK
TVN
Viewer's Choice (Canada)
Vu! (Canada)

PRIDE FC is currently available in the following countries (via broadcast or home video):

Asia
Indonesia
Japan
Korea
Philippines
Taiwan

Europe
Belgium
Denmark
Finland
France
Iceland
Lithuania
Norway
Spain
Sweden
Switzerland
United Kingdom

Australia and Oceania
New Zealand

South America
Brazil
Middle East
Bahrain
Iran
Iraq
Jordan
Kuwait
Lebanon
Oman
Palestine
Qatar
Saudi Arabia
Syria
United Arab Emirates
Yemen
Algeria
Chad
Djibouti
Egypt
Libya
Mauritania
Morocco
Somalia
Sudan
Tunisia